Part of my course was also to learn more about entrepreneurship and how as civil servants we can provide a conducive environment for such people to flourish. Thus our visit to Charles & Keith, a local women's shoes retailer who has done very well internationally.
We actually manage to meet the brothers Charles and Keith. Both of them were young and already so successful. They told us about their story and it was really a rags to riches story. They started by helping their mum at a shop at AMK in the early 90s (incidentally the shop was near the OCBC bank in AMK). They then decided to develop their own brand and started at Amara. Their business multipled exponentially and thus far they have more than 50 shops all ard the world.
What struck me most is their humility. They told us that they did not do well in school and thus had decided to strike out on their own in the business world. They were very sincere about our visit and in fact they rush to finish their showroom at their new HQ for our course.
Their next step is actually to go into the men's market. That is where the brand PEDRO is from. Too bad we did not get any discounts or loyalty cards from them. We did get both Charles and Keith's namecards, so hopefully that will count for something. :p Anyone want to buy new shoes?
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2 comments:
heys. can i noe how euu got to meet them? cause im doin a project on them and would like to meet them. can euu email me at nonsence_gurl@hotmail.com
Give me an email: cheewing@gmail.com
Thanks!
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